TAP Tattoo is on a mission to disrupt the tattoo industry. The goal of this project was to create a user interface that would eventually allow tattoo artists to be found, run their business and market their talent all on a single app platform. I was tasked with creating wireframes to get the ideas of the stakeholders onto paper so that we can visually walk through how a user would interact with each aspect of the app. User research from tattoo artists found that most artists use a form on their websites or depend on social media to gain access to their books. The team and I were on a mission to create a seamless, easy to use interface that made switching to TAP a no brainer for artists and tattoo shops.

In an effort to give Horizon Hobby’s proprietary brands more visibility and expand their brand identity, the web team was tasked with curating and designing respective brand sites for the top performing brands.

Losi, ARRMA, Axial, Spektrum and TLR were among the highest performing brands to be given a new site. Brand managers from each brand worked directly with myself, the web team and the business to come up with a unique look and feel for home, category landing, and product listing pages.

arrma-rc.com
losi.com
axialadventure.com
spektrumrc.com
tlracing.com

SZND GOODS brings a line of non-toxic, vegan, clean burning candles. The desire to create a luxury line of candles came from constantly being at home in 2021, wanting to make my space more homey

We are constantly being tested by every day to do better, be better, to want more.

Memories & emotions are directly connected to scent. We want all szns of your life to be a time to blossom, to learn, to reflect, to hold that space and then let it go. 

We can't wait for you to love our products just as much as we do. Light em' up, sit back & enjoy the moment.

szndgoods.com

The Horizon Hobby Custom Shop was designed for our avid Hobbiests who want to customize their own SCX10 Vehicle. We worked with a body artists who curated a collection of body colors not offered on the regular Horizon Hobby website.

The goal of the site was to allow a RC Hobbiest to curate their own product by adding HH recommended products for each customizable section on the product with a visual representation of what the user is picking and how it’s changing their vehicle.

Tatum Cushing needed a logo and stationery set for her new hair, lashes, and weddings. She wanted a blush and green color palette with a touch of cacti to represent the Arizona landscape.

Worked with a high profile fashion company whose top client was Sephora. Helped contribute to each of these projects that were in stores across the country.

While the category page header images got an update, we decided to also update the product tiles on the category pages. With this update we replaced a product tile with a cross-selling ad feature, indicated which products are considered a top tier vs a lower tier product, increased the number of samples visible, and dropped the number of bullet differentiators per product.

SelectBlinds tasked me with creating a landing page for our clients who are looking for product sales that are larger than our everyday customer. Our commercial sales specific team would reach out to this customer, recommend specific commercial products and complete the sale.

This project was an opportunity to push the envelope on how we show products on the website. Our goal was to show our products in a different way other than in a room. We created a carousel of a creative product shot showing the material, then a testimonial image, and finally a category video showcasing all of the benefits of that type of product.

MedStar Health is one of the leading healthcare providers in the DC, MD, VA area. MedStar needed a revamp of their career website as well as a brand push for their Visiting Nurses Association.

As part of the design team for NYU Langone, I have helped to bring their brand to life through production of flyers, eblasts, rotating career site banners, and more.

Complete revamp of the Valley Health System career website.

Inspired by a mandatory sports class as a previous college athlete. Took a 6 week credited class and converted it into a board game. The board game educated student athletes about their academic responsibilities, as well as their eating, sleeping and drinking habits.

Sentara Healthcare is a Healthcare system throughout the DC, MD, VA and NC area. Sentara was provided these career website options as part of a revamp of their Wordpress site. As part of their employee marketing campaign, Sentara wanted Banner Ups, print ads, email templates, and banner ads.

Multiple wedding packages including save the dates, invitations, RSVP, Reception, and Thank You cards.